Hey everyone! I’m currently map-out my e-commerce strategy for the final stretch of the year, and I'm getting a bit anxious about the upcoming holiday rush. We all know that the fourth quarter can make or break an online store, but every year the competition seems to get wilder, and ad costs hit absolute peak levels. I want to scale my store properly from October through December without watching my entire net margin get swallowed up by expensive ad platforms. For those who managed to pull off a highly profitable peak season recently, how early do you actually start your product sourcing and supply chain vetting? Do you lean heavily into trending, event-specific seasonal items, or is it safer to stick to evergreen categories and scale those instead?

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